Addition of COO Reflects Company’s Continued Growth & Optimism

New York, NY & Reston, VA – Jan. 11, 2016 – Fundation Group LLC, a leading online direct lender to small businesses, today announced the appointment of Barry Feierstein to the newly created position of Chief Operating Officer (COO). Feierstein will report to Fundation’s CEO, Sam Graziano, and will be responsible for overseeing multiple aspects of the business including: marketing, business development, lending operations, servicing and administration.

Mr. Feierstein is a highly experienced senior executive having spent more than 25 years operating in both financial and non-financial businesses. Prior to joining Fundation, he held executive roles with Apollo Education Group including Chief Commercial Officer and Chief Business Operating Officer. Prior to Apollo, he served as Executive Vice President of Sales & Marketing at Sallie Mae, Inc., reporting to the CEO. Among his responsibilities was the generation of over $26 billion in annual federal and private loan origination volume. Earlier in his career, Mr. Feierstein worked as a management consultant with McKinsey & Company. He holds a B.A. degree from Tufts University and an MBA from Harvard Business School.

Commenting on the appointment, CEO Sam Graziano said Fundation will leverage Mr. Feierstein’s extensive experience in business development, marketing, operations and strategy at a time of rapid growth for the company and rapid evolution of the industry. “We’re extremely bullish on our prospects for 2016 and beyond, and adding a high-caliber, experienced executive like Barry further increases my sense of confidence and optimism about our future,” said Graziano, noting that Fundation’s growth will continue to be fueled by additional partnerships with banks and through other targeted strategic channels.

“I’m excited to be joining Fundation, a dynamic company that is positioning itself as a leading strategic partner to banks and other institutions that serve the financing needs of the SMB market,” noted Mr. Feierstein, “I look forward to joining Sam and the executive team and helping drive Fundation forward as it continues to expand its products offerings and customer base.”

About Fundation

Fundation is a leading online direct lender, providing small businesses with a simple and efficient online borrowing experience that leverages technology to streamline the collection of customer data, expedite the application process and offer customers unprecedented transparency. The company offers conventional term loans to small businesses nationwide for working capital, growth and expansion. The company also develops strategic partnerships that include technology and other service solutions with banks and other large-scale service providers to the small business market. Visit for more information.