Is The Future Of Alt-Lending Playing Well With Others?

No one knows who exactly first said, “if you can’t beat ’em, join ’em.”

So far as the finest minds on the subject can gather, the original phrasing was “if you can’t lick ’em, join ’em,” and it was first used in the 1940’s by anti-New Dealers who were beginning to understand that beating FDR was not in their immediate future. By the 1960’s, the phrase had taken the modern form we all know it to be —apparently permanently burned into the American consciousness by a series of advertisements for cigarettes.

However it came into popular use — it’s not a bad slogan for how 2016 has gone so far.

Sure, there have been some big outliers — the Brexit is not exactly a ringing endorsement of the concept of unity — but actually, on the whole, it’s been a good 12 months for joining up.

The biggest and most surprising change of direction on the “beating” vs “joining” question doubtlessly comes from the rapidly evolving world of online lending.

Until very recently, online banking was widely believed to be an unstoppable bank slayer. As recently as a year ago, alt lending CEOs were commonly touting as inevitable the ascension of online lenders over big and inefficient banks in regards to consumers and SMB lending.

These days the claims have gotten a bit less lofty, and victory focused — with a lot more founding CEOs sounding a bit like Fundation’s founder Sam Graziano, and touting their ability to cooperate rather than crush.

“Marketplace lending was going to change the state of banking, but that’s not really the case,” Graziano noted.

The banks, for a variety of reasons, aren’t going anywhere, which means a lot of lenders like Fundation are looking more into joining — and to connecting their lending platform to those banks customers.

But Fundation is unique in that unlike other lenders that still work to attract consumers to their own individualized offerings, Fundation is content to stay entirely in the background and work purely through their partners.

And while that approach is unusual in its segment, the SMB lending start-up obtained a $100 million asset-backed credit facility from Goldman Sachs that it plans to use to expand its capacity to extend credit to small businesses via strategic partnerships with banks. And, according to Graziano, it is a path that will likely become more common as the lending marketplace continues to evolve.

The Mounting Pressures To Be Good Cooperators Instead Of Competitors

Offering better credit scoring, faster decisions and more flexible platforms for borrowers, online lending managed to show up in one of the all-time most right places at the most right time. Consumers and small businesses needed access to credit, banks burned badly by the financial crisis weren’t offering it and various investors had no way to make any money because efforts to stimulate the economy left the interest rate at a less than inspiring zero.

Online lending, particularly its marketplace variant, solved a lot of problems at once and quickly attracted interest from all corners. By 2015 it seemed certain to many sober judges that lending was a business that technologists were going to slowly devour out from under the banks.

But a year can make a big difference, and the summer of 2016 is a very different place than the summer of 2015.

Today, investors have more options — less risky ones (more on that in a second) — and that has resulted in fewer marketplace loans getting bought.

Borrowers also have more options as credit has thawed for even sub-prime buyers.

Compounding matters, online lenders have suffered some severe reputational damage in 2016. Despite widely touted credit evaluation tools, various platforms have seen increases in default rates, in some cases at high enough rates to take a serious bite out investors’ bottom lines. That was already background noise when the Lending Club debacle unfolded — and left even a lot of online lending boosters wondering if perhaps the Wild West environment of tech-based lending had gotten a bit out of control.

And then, As Graziano notes, there is the other structural problem with the marketplace — it is way too popular a place to be.

“It’s saturated. Hundreds of platforms are going after the same pool of customers.”

So the choice was simple for Fundation: It could fight for a slice of the market that is static at best — shrinking at worst — with a massive number of competitors.

Or it could do something else.

Working Behind The Banks

Unsurprisingly, Fundation went with the option behind door number two.

“We decided to be an integrated partner of the banking system,” Graziano noted.

Similar to competitors in the space, Fundation offers loans to small businesses of $500K or less, with annual rates around 30 percent. Some of the loan is kept as a fee — but the profit center is loans held on its balance sheet from its own capital.

But Graziano describes Fundation as a “credit solutions provider” more than a lender — noting that the power of its offering is in the tools it offers around online applications and data-intensive credit algorithms to partners.

“It’s not a disintermediation story, but we can still help make more loans,” he said.

How Fundation — which eschews marketplace models for bank-partner lending — has grown is hard to measure since the firm declines to disclose lending volumes or revenues. But given billions loaned out by marketplace lenders last year, it can be safely assumed that Fundation has a lot of growing to do before it’s in the same category.

But Fundation is growing – now with credit facility from Goldman.

“We are excited to have garnered Goldman Sachs’ support. This transaction further strengthens our balance sheet and reinforces our unique position in the small business lending marketplace,” Graiziano noted.

His position is that Fundation is content to grow more slowly and steadily than the more explosive players in online lending.

Joining the banks might not be as exciting as beating them — but if it turns out to be less volatile and more broadly profitable, calm cooperation might just trump the competitive fireworks.


Goldman Inks $100 Million Credit Facility For Online Lender Fundation

The new credit line will help the firm expand its recent partnerships

 

By TELIS DEMOS
Aug. 23, 2016 9:29 a.m. ET

Another lending upstart has declared that joining banks—rather than beating them—is the way to go.

Fundation Group LLC, which makes online business loans, this week completed a $100 million credit facility with Goldman Sachs Group Inc., according to the lender’s chief executive.

The new credit line will help the firm expand its recent partnerships, including those with traditional banks, such as Regions Financial Corp. and a network of community banks, to extend loans to the banks’ business customers.

Fundation, launched in 2013, is the latest hopeful lending startup to argue that joining with banks to fund loans and find customers is a better model than seeking out customers by advertising on the web and then selling the loans directly to investors, the so-called marketplace model.

“Marketplace lending was going to change the state of banking, but that’s not really the case,” said Fundation CEO and co-founder Sam Graziano, a former investment banker at Centerview Partners and Keefe, Bruyette & Woods.

“It’s saturated. Hundreds of platforms are going after the same pool of customers,” he said. “We decided to be an integrated partner of the banking system.”

Other startup lenders, including On Deck Capital Inc., Kabbage Inc., and LendingClub Corp., have likewise joined with banks, but also seek to get borrowers to apply directly through their websites and mobile apps.

Marketplaces have had a difficult 2016, finding fewer buyers for their loans. On Deck, for example, has moved to fund more of its loans with its own capital, rather than selling them, citing tough market conditions.

Mr. Graziano describes Fundation as a “credit solutions provider” rather than a lender, providing digital tools like online applications and data-intensive credit algorithms to partners. “It’s not a disintermediation story, but we can still help make more loans,” he said.

Through its partners, Fundation offers term loans of up to $500,000 with annual rates under 30%. It keeps a small percentage of the loan as a fee, and makes money from the loans it holds with its own capital.

It isn’t yet clear whether bank-partner lenders can grow as big as marketplaces, which originated billions of loans last year. Mr. Graziano declined to provide total lending volume or revenue figures.

In addition to banks, and a small amount via its own website, Fundation partners with business-service providers such as Wolters Kluwer N.V. to make loans. It also recently began working with the U.S. Department of Commerce’s Minority Business Development Agency to facilitate lending.

Fundation is majority owned by Garrison Investment Group, a credit investment firm. Garrison was an early institutional investor in LendingClub loans. The company initially holds loans before selling them to bank partners, who in some cases agree to buy them in advance, and in other cases have an option to do so. Fundation will now place a portion of the loans it holds with Goldman in the new credit facility. The Wall Street firm will also be paid a fee in the arrangement. The loans could later be sold to investors via securitization, but there is no current plan to do so, Mr. Graziano said.


Fundation Secures $100 Million Credit Facility from Goldman Sachs

Credit Facility Provides Funding for Acceleration of Company’s Growth

 

August 23, 2016 09:45 AM Eastern Daylight Time

NEW YORK--(BUSINESS WIRE)--Fundation Group LLC, a leading digitally-enabled lender and credit solutions provider, today announced that it has obtained a $100 million asset-backed credit facility from Goldman Sachs. Fundation will use this credit facility to accelerate its growth by increasing its capacity to extend credit to small businesses across the United States through its various strategic partnerships.

Fundation focuses on developing strategic partnerships with banks, other financial institutions, and various service providers to the small business market. Fundation enables its bank partners to leverage Fundation’s platform to offer an online lending capability to their customers, drive cost efficiencies and serve more customers. Fundation also develops strategic partnerships, delivering capital to small businesses through integrations with partners that serve the small business market in various forms. In the past year, Fundation has announced strategic partnerships with Regions Bank, Alliance Partners, the manager of a 200-member community bank network, and the Minority Business Development Agency, a division of the United States Department of Commerce.

Fundation, majority owned by Garrison Investment Group, retains the vast majority of loans that it originates on its balance sheet. Fundation expects that this commitment, and other similar arrangements, will fund the majority of loan originations going forward.

About Fundation

Fundation Group LLC is a digitally-enabled lender and credit solutions provider. The Company develops integrated small business lending solutions with banks, enabling them to deliver credit online, drive cost efficiency into their lending programs and maximize customer retention by providing a positive customer experience and meeting the needs of the small businesses they serve. The Company also partners with a wide array of organizations that serve the small business market in various capacities to deliver credit products to the business community nationwide. For more information, please visit www.fundation.com.

Contacts

Media:
Fundation
Barry Feierstein
[email protected]
571-418-6387
or
Goldman Sachs
Michael DuVally, 212-902-2605